Enable Strategy Lab
Upsell & Cross-Sell Builder
Find the upgrade and the add-on before the sale is even finished.
Give it your core product or service and we'll surface real upsell paths (a better version of what they're already buying) and cross-sell pairings (something that genuinely complements it) - each with the exact script line for the moment to offer it, so it never feels like an upsell for its own sake.
Included in All Access, or unlock it on its own.
Who it’s for
- Customers buy once, then vanish?
Start here first: free Academy course
Upsells & Cross-Sells That Don't Feel Gross
A pushy upsell can win you a few extra dollars today and cost you a customer's trust for good - a trade that's almost never worth it. Learn the real difference between an upgrade that genuinely helps and a bolt-on that just pads the bill. Get it wrong and the extra sale ends up costing you far more than it earned, in repeat business you'll never get back.
- 1.Upsell vs Cross-Sell: Not the Same ThingTwo different moves, often lumped together and pitched wrong as a result.
- 2.Timing Beats the PitchThe exact same offer lands completely differently depending on when it's made.
- 3.Map Your Own Buying MomentWrite down the exact point in your sales process where a customer commits - that's your window.
- 4.The Trust TaxWhy a bad upsell costs more than the revenue it brings in.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your PlanTurn your core product into real upsell and cross-sell ideas with scripts.
Questions
What does the Upsell & Cross-Sell Builder do?
Give it your core product or service and we'll surface real upsell paths (a better version of what they're already buying) and cross-sell pairings (something that genuinely complements it) - each with the exact script line for the moment to offer it, so it never feels like an upsell for its own sake.
How much does the Upsell & Cross-Sell Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Upsells & Cross-Sells That Don't Feel Gross" explains the thinking behind this Lab in 6 short lessons.