Enable Strategy Lab
You’re working harder than ever — and you still can’t say for certain it’s actually making you money.
What you want is clarity — a real number behind every price, every hire and every decision, instead of a gut feel you’re hoping is right.
No credit card charge today — card required to start, free for 7 full days, cancel any time before the trial ends.
Sound Familiar?
Six ways business owners end up guessing at the numbers that matter most.
Your hourly rate came from what felt right, or what a competitor charges — not from what an hour of your team’s time actually costs once super, leave and lost days are counted.
You know your offer is good. You’ve never actually mapped it against what your customer is really hiring you to do for them.
You’ve got a plan in your head. It’s never once been written down as quarters, milestones and a dollar figure attached to each one.
You’re about to hire, and you’re not fully sure the role pays for itself before it’s locked in on payroll.
Cashflow feels tight some months and fine others, and you couldn’t say with confidence which quarter is going to be the hard one.
You’re the one holding the business together, and there’s no written system that would let someone else run a day of it without you.
Real Labs, Real Output
Not a worksheet. Not a template. An actual answer, built from your own numbers.
Labour Cost Calculator · Owner, 4-person electrical contracting business
He was pricing every job on a wage he didn’t actually pay.
The Lab found the real number: $64 an hour, not $35.
Every quote assumed his tradies cost him $35 an hour — the number on their payslip. The Labour Cost Calculator walked him through super, WorkCover and the days nobody bills (rain, training, sick leave) and rolled them into one true hourly figure. $64, not $35. A $29 gap, on every billable hour, on every worker, on every job he’d quoted that year.
Read the full story →
Value Proposition Canvas · Founder, boutique consulting practice
Her offer was good. It just wasn’t solving the problem her customers actually had.
Mapping both sides side by side showed exactly where the fit broke down.
She knew her service was well built — clients said so. But close rates were flat. The Value Proposition Canvas forced two lists onto the same page: what she was actually selling, and what her customer was actually hiring someone to do for them. Laid out side by side, the mismatch was obvious in a way it never was in her head: she was selling expertise, they were buying certainty.
Read the full story →
Startup Business Plan · Owner, newly registered trades business
He could recite his plan out loud. He’d never once written it down.
Four quarters, real milestones, a dollar figure attached to each one.
Ask him what year one looked like and he had an answer — fix pricing, hire the first apprentice, get the referral system running. Ask him for the document and there wasn’t one. The Startup Business Plan turned the conversation in his head into quarters with owners, dates and numbers attached — the same document a lender, a silent partner, or his own future self could actually hold him to.
Read the full story →
The Tool
Labs
Answer real questions about your business and get a real result back. Buy one for a fixed price, or get every Lab on a monthly plan.
Free, No Account
Research
A short course behind every Lab explaining the thinking — read it first, for nothing. Never sold on its own, never locked.
When You're Ready
Sign In
Only asked for the moment you open a Lab itself, so your results save to your own account.
Who This Is For
Wherever your business is right now, there’s a Lab built for that exact problem.
Startup
Standing up a new business, one honest page at a time.
Pricing
Get paid what the work is worth.
Finance & Compliance
Know your numbers, stay compliant.
Planning
Chart the next 90 days - and the next 3 years.
Strategy
Sharpen your position before you spend a dollar on it.
Marketing & Referrals
Turn happy clients and the right partners into growth.
Operations & Systems
Turn what's in your head into a system anyone can run.
Team & Hiring
Hiring, onboarding and training your team.
Leadership & Time Management
Sales & Revenue
Decide & Solve
Innovation & Growth
Risk & Resilience
More Real Output
Three more owners, three more numbers they hadn’t seen written down before.
TGM Calculator · Owner, small retail and trade supply business
He was marking products up 40% and still couldn’t explain why profit felt thin.
Markup and true margin are two different numbers — his gap was 11 points wide.
A 40% markup sounds healthy until you do the actual margin math: that’s a 28.6% margin, not 40%. The TGM Calculator converts every markup he’d ever quoted into the true gross margin percentage sitting behind it, and stacked it against what his overheads actually needed to be covered. The number he thought he was running on wasn’t the number paying his bills.
Read the full story →
Time Audit · Owner-operator, single-person service business
He was flat out sixty hours a week and couldn’t say where half of it went.
Six buckets showed exactly what to stop, hand off, or protect.
He knew he was busy. He didn’t know his week was actually two full days of admin he could have handed to someone for a fraction of what those hours were worth doing himself. The Time Audit sorted a week into six honest buckets — billable work, admin, business development, and the rest — and the split wasn’t close to what he’d have guessed.
Read the full story →
Referral Rewards Builder · Owner, home services business
His best leads came from referrals — and he had no system for getting more of them.
A structured program turned "hope someone mentions me" into a repeatable ask.
Referrals were, by his own numbers, his highest-converting lead source — and also the one he did nothing to encourage beyond a vague "tell your friends" at the end of a job. The Referral Rewards Builder gave him an actual structure: when to ask, what to offer, and how to track who sent who, turning word-of-mouth from a lucky accident into something built on purpose.
Read the full story →
The Offer
Start your free 7-day trial
Recommended
Every Lab, free for 7 days
One monthly price for the whole library once the trial ends. A card is required to start — you won't be charged a cent if you cancel before day 7 is up.
Start Free 7-Day Trial →Or buy just one Lab
Know exactly which Lab you need? Pay once for that one. Research bundled with it is always free — never sold separately.
See Lab prices →Questions
Before you dive in
What is a Lab?
A Lab is a practical tool built for one specific problem - pricing your work correctly, forecasting cashflow, writing a business plan, building a hiring process, and so on. You fill in your own numbers and answer real questions; the Lab does the thinking and gives you a result you can actually use, often as a downloadable document.
What’s the difference between a Lab and Research?
Research is a short, free course that explains the thinking behind a Lab - no account, no payment, ever. Read it first to work out whether the Lab is actually what you need. The Lab itself is the paid tool that does the work for your business.
Do I need to sign in just to look around?
No - browsing categories and reading Research is open to everyone. You’ll only be asked to sign in or pay the moment you try to open a Lab itself, since that’s where it starts using your account to save your work.
Can I just buy one Lab, or do I have to subscribe?
Either. Buy exactly the Lab you need for a one-off price, or get every Lab and every piece of Research for one monthly price with a 7-day free trial (card required to start, cancel before the trial ends and you won’t be charged).
What happens after my 7-day trial ends?
If you don’t cancel, the card on file is charged and you keep every Lab and every piece of Research at the regular monthly price. If you do cancel before day 7, you’re not charged anything - and the Research (not the Labs) stays free and readable regardless either way.
Who is this actually built for?
Business owners who are past the idea stage and want real numbers behind real decisions - pricing, hiring, cashflow, planning, marketing, and more. Whether you’re just starting up or years in, there’s a Lab built for exactly where you are.
Or just browse by category
Already know what you're after? Head over to Explore →
Startup
Standing up a new business, one honest page at a time.
8 labs
→Pricing
Get paid what the work is worth.
8 labs
→Finance & Compliance
Know your numbers, stay compliant.
15 labs
→Planning
Chart the next 90 days - and the next 3 years.
12 labs
→Strategy
Sharpen your position before you spend a dollar on it.
5 labs
→Marketing & Referrals
Turn happy clients and the right partners into growth.
18 labs
→Operations & Systems
Turn what's in your head into a system anyone can run.
15 labs
→Team & Hiring
Hiring, onboarding and training your team.
9 labs
→Leadership & Time Management
6 labs
→Sales & Revenue
10 labs
→Decide & Solve
5 labs
→Innovation & Growth
3 labs
→Risk & Resilience
7 labs
→