Enable Strategy Lab
Referral Rewards Builder
Turn word-of-mouth into a real program
Build a structured referral rewards program for your business - the ask script, the referral coupon, and the campaign to announce it to your existing customer database.
Included in All Access, or unlock it on its own.
Who it’s for
- Customers buy once, then vanish?
Start here first: free Academy course
Build a Referral Rewards Program
Word-of-mouth that only happens when it happens isn't a growth channel, it's luck - and luck doesn't scale. Turn it into a structured, repeatable system and referrals become a lead source you can actually count on every month. Leave it to chance and you keep missing the easiest, cheapest leads available to you: the ones your own happy customers would gladly send if anyone ever asked properly.
- 1.Why Referrals Beat Everything ElseThe cheapest, highest-trust lead source most businesses still leave to luck.
- 2.Static vs Dynamic: The Two SystemsStart simple, then graduate - not two separate choices, one natural progression.
- 3.Find Your Ask MomentTiming decides whether the ask lands or falls flat.
- 4.Seven Ways to Reward a ReferralFrom a thank-you card to hard cash - and the maths that tells you which one is worth it.
- 5.The Follow-Up DisciplineMost referral programs don't fail at the ask - they fail at the follow-up.
- 6.Quick CheckA few questions to lock in what you just covered.
- 7.Build Your ProgramTurn what you just learned into the ask script, the coupon, and the campaign.
Questions
What does the Referral Rewards Builder do?
Build a structured referral rewards program for your business - the ask script, the referral coupon, and the campaign to announce it to your existing customer database.
How much does the Referral Rewards Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Build a Referral Rewards Program" explains the thinking behind this Lab in 7 short lessons.