Enable Strategy Lab
Downsell Builder
A "no" to the big offer doesn't have to mean losing the sale.
Give it the offer a prospect just said no to and the objection you heard, and get a genuine scaled-down alternative - what's stripped out, what stays, the price, and a script that offers it without it feeling like a discount. Includes a path back up to the full offer later.
Included in All Access, or unlock it on its own.
Who it’s for
- Customers buy once, then vanish?
Start here first: free Academy course
The Graceful No: How to Downsell
A flat "no" to your main offer usually means losing the sale entirely, when a genuine smaller option could have kept the customer in the door. Learn to build that option properly, and why it must never look like a discount or it undermines the offer it's meant to protect. Skip it and every "no" becomes a lost customer instead of a smaller, saved one.
- 1.A "No" Isn't Always a NoMost prospects who decline the main offer aren't rejecting the problem - they're rejecting the scope.
- 2.What to Strip, What to ProtectA downsell is smaller on purpose - but not everything is safe to cut.
- 3.Find Your Own DownsellWrite down your main offer, the objection you hear most, and what could genuinely flex.
- 4.Offering It Without the Discount FeelThe same offer, presented two different ways, gets a completely different reception.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your Downsell PlanTurn the offer that got a no into a real, ready-to-use smaller option.
Questions
What does the Downsell Builder do?
Give it the offer a prospect just said no to and the objection you heard, and get a genuine scaled-down alternative - what's stripped out, what stays, the price, and a script that offers it without it feeling like a discount. Includes a path back up to the full offer later.
How much does the Downsell Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Graceful No: How to Downsell" explains the thinking behind this Lab in 6 short lessons.