Enable Strategy Lab
Growth Multiplier
A small lift across every lever beats a big push on just one.
Model the classic compounding growth effect: leads, conversion rate, referrals, average transaction value, transaction frequency and profit margin all improved by a modest amount at once, compared side-by-side against pushing just one of those levers the same amount. Also works out what a single customer is really worth over their lifetime.
Included in All Access, or unlock it on its own.
Who it’s for
- Customers buy once, then vanish?
Start here first: free Academy course
The Compounding Effect
Chasing one big win in one part of the business is exhausting and usually disappoints, because a single lever rarely moves the whole outcome much on its own. A small lift across every part of the business compounds into something far bigger - and this course shows you the exact chain of numbers that proves it. Skip the math and you keep betting everything on the one big push instead of the compounding that actually works.
- 1.Why One Big Push Isn't The Fastest WayMost business owners try to fix growth by leaning hard on one thing - more ads, a bigger discount, a harder sales push. There's a faster way.
- 2.The Chain From Leads To ProfitLeads, conversion rate, referrals, average transaction value, transaction frequency, profit margin - six numbers that multiply into one result.
- 3.Guess The EffectBefore you see the real numbers, guess: how much more profit comes from lifting every lever 10% versus lifting just one lever 10%?
- 4.Quick CheckA few questions to lock in what you just covered.
- 5.Run Your Own NumbersGrowth Multiplier runs the real chain on your own figures and compares lifting everything against lifting just one lever.
Questions
What does the Growth Multiplier do?
Model the classic compounding growth effect: leads, conversion rate, referrals, average transaction value, transaction frequency and profit margin all improved by a modest amount at once, compared side-by-side against pushing just one of those levers the same amount. Also works out what a single customer is really worth over their lifetime.
How much does the Growth Multiplier cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Compounding Effect" explains the thinking behind this Lab in 5 short lessons.