Enable Strategy Lab
Rule of 100 Tracker
Pick one lane. Hit it every day.
Alex Hormozi's Rule of 100: 100 outreach contacts a day, 100 minutes of content a day, or $100 of ad spend a day - whichever channel you've picked, log it daily and watch your streak build. Consistency beats intensity.
Included in All Access, or unlock it on its own.
Who it’s for
- Not getting enough clients or customers?
Start here first: free Academy course
The Rule of 100
Spreading lead generation thin across every channel at once means nothing ever gets enough reps to actually work - you quit each one just before it would have paid off. Alex Hormozi's "$100M Leads" Rule of 100 fixes that: one lane, one number, every day, for a run long enough to actually build volume. Skip the discipline and you keep starting over on a new channel every few months, never letting compounding do its job.
- 1.Volume Beats ClevernessMost lead-gen problems are not strategy problems. They are volume problems.
- 2.Pick One Lane100 outreach contacts a day, OR 100 minutes of content a day, OR $100 of ad spend a day. One. Not all three.
- 3.Choose Your LaneBefore you start tracking, decide which of the three lanes is actually yours.
- 4.The Streak Is The PointOne good day means nothing. Thirty days in a row is what actually moves the needle.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Start Your StreakTurn your chosen lane into a real daily habit with a streak you can see.
Questions
What does the Rule of 100 Tracker do?
Alex Hormozi's Rule of 100: 100 outreach contacts a day, 100 minutes of content a day, or $100 of ad spend a day - whichever channel you've picked, log it daily and watch your streak build. Consistency beats intensity.
How much does the Rule of 100 Tracker cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Rule of 100" explains the thinking behind this Lab in 6 short lessons.