Enable Strategy Lab
Lead-Getter Leverage Planner
Get other people generating your leads.
Alex Hormozi identifies four "lead-getters" - customers, employees, agencies, affiliates - who can generate leads for you instead of you doing it all yourself. Customers and affiliates are covered by Referral Rewards Builder and Partner Forge - this tool builds the other two: an employee lead-advocacy plan, and what to hand to an agency or VA first.
Included in All Access, or unlock it on its own.
Who it’s for
- Not getting enough clients or customers?
Start here first: free Academy course
Get Other People Generating Your Leads
Generating every lead yourself is the slowest, most exhausting way to grow - especially when four kinds of people around you could already be doing some of that work for free. Alex Hormozi's "$100M Leads" idea of lead-getters shows you how, focused on the two most overlooked: employees and agencies. Skip this and you keep carrying 100% of the lead-generation load solo, capped by your own hours in the day.
- 1.The Four Lead-GettersCustomers, employees, agencies, affiliates - four kinds of people who can generate leads for you, not just you for yourself.
- 2.Employees as Lead-GettersYour staff already talk to your customers, your suppliers, and their own networks. Most businesses never ask them to do anything with that.
- 3.Name Your Most-Hated TaskThe task you'd most want to hand to someone else is usually the right one to hand to an agency first.
- 4.Vetting an Agency ProperlyThe wrong agency hire costs more than doing nothing. A few checks up front avoid most of the bad ones.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your Leverage PlanTurn both lead-getters into a real, concrete plan - and see all four lead-getters together.
Questions
What does the Lead-Getter Leverage Planner do?
Alex Hormozi identifies four "lead-getters" - customers, employees, agencies, affiliates - who can generate leads for you instead of you doing it all yourself. Customers and affiliates are covered by Referral Rewards Builder and Partner Forge - this tool builds the other two: an employee lead-advocacy plan, and what to hand to an agency or VA first.
How much does the Lead-Getter Leverage Planner cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Get Other People Generating Your Leads" explains the thinking behind this Lab in 6 short lessons.