Enable Strategy Lab
Content Ratio Planner
Give until they ask.
Builds a post-by-post content calendar enforcing Alex Hormozi's 4:1 Give-Give-Give-Ask ratio - four pieces of real value for every ask - for your platform, posting frequency and topics, so you know exactly what to post next instead of guessing.
Included in All Access, or unlock it on its own.
Who it’s for
- Not getting enough clients or customers?
Start here first: free Academy course
Give, Give, Give, Ask
A social feed that's constantly asking for the sale trains people to scroll straight past you - which is exactly why most business accounts underperform their follower count. The 4:1 content ratio from Alex Hormozi's "$100M Leads" fixes that balance so people actually want to keep watching. Ignore the ratio and you keep posting into a feed full of people who've already tuned you out.
- 1.Why The Feed Feels Like AdsMost business accounts post almost nothing but "buy this" - and it shows.
- 2.What Actually Counts As "Give"A give post has to stand on its own - useful even to someone who never buys from you.
- 3.Audit Your Last Ten PostsLook back honestly at what you've actually been posting.
- 4.The Ask Still MattersGive Give Give Ask does not mean never asking - it means earning the right to.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Plan Your RatioTurn the 4:1 ratio into an actual, post-by-post calendar.
Questions
What does the Content Ratio Planner do?
Builds a post-by-post content calendar enforcing Alex Hormozi's 4:1 Give-Give-Give-Ask ratio - four pieces of real value for every ask - for your platform, posting frequency and topics, so you know exactly what to post next instead of guessing.
How much does the Content Ratio Planner cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Give, Give, Give, Ask" explains the thinking behind this Lab in 6 short lessons.