Enable Strategy Lab
Lead Magnet Builder
A freebie so useful, people feel obligated to pay you.
Runs Alex Hormozi's Lead Magnet Formula - Number + Adjective + Audience + Outcome + Time Frame - to generate a handful of named lead magnet options for your business, each with a content outline you can actually build from, plus a way to overdeliver so it does its job.
Included in All Access, or unlock it on its own.
Who it’s for
- Not getting enough clients or customers?
Start here first: free Academy course
Build a Freebie People Feel Guilty Not Paying For
A weak lead magnet gets downloaded once and forgotten, doing nothing to actually move someone toward buying. This five-part formula, credited to Alex Hormozi's "$100M Leads", builds one so specific and useful it does real selling before you're ever on a call. Without it, you're collecting email addresses that never convert instead of building genuine pipeline.
- 1.Why Most Freebies FailA vague "free guide" gets ignored. A precise one gets devoured.
- 2.The Five-Part FormulaNumber, Adjective, Target Audience, Desired Outcome, Time Frame - stack all five and the title basically writes itself.
- 3.Draft Your Five PartsWrite down a rough answer for each part of the formula before you touch the tool.
- 4.Overdeliver On PurposeThe freebie should do real work on its own - that's what makes the next ask feel small.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your Lead MagnetTurn your five rough answers into three real, ready-to-use options.
Questions
What does the Lead Magnet Builder do?
Runs Alex Hormozi's Lead Magnet Formula - Number + Adjective + Audience + Outcome + Time Frame - to generate a handful of named lead magnet options for your business, each with a content outline you can actually build from, plus a way to overdeliver so it does its job.
How much does the Lead Magnet Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Build a Freebie People Feel Guilty Not Paying For" explains the thinking behind this Lab in 6 short lessons.