Enable Strategy Lab
Offer Builder
Engineer an offer so good, saying no feels like the mistake.
Score your offer against the four things that actually drive perceived value - dream outcome, likelihood, speed and effort - then get a sharpened offer statement, guarantee, and bonus stack. Built on the Value Equation from Alex Hormozi's $100M Offers.
Included in All Access, or unlock it on its own.
Who it’s for
- Getting interest, but it never turns into a sale?
Start here first: free Academy course
The Value Equation
When sales are slow, most owners reach for the price first - but the real problem is almost always the offer, not the number on it. Learn the four levers that actually drive perceived value, credited to Alex Hormozi's "$100M Offers", and you can raise demand without racing competitors to the bottom on price. Miss this distinction and you keep discounting your way into thinner margins while the actual problem stays exactly where it was.
- 1.It's Not the PriceDiscounting is the default move when sales are slow - and it's usually the wrong one.
- 2.The Four LeversDream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice - what each one means in plain terms.
- 3.Rate Your Own OfferA short, honest self-assessment before you touch the tool.
- 4.Guarantees, Scarcity, and BonusesThe enhancers that stack on top of a solid offer - and the difference between honest and fake versions of each.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your OfferTurn the four levers into a real, scored offer.
Questions
What does the Offer Builder do?
Score your offer against the four things that actually drive perceived value - dream outcome, likelihood, speed and effort - then get a sharpened offer statement, guarantee, and bonus stack. Built on the Value Equation from Alex Hormozi's $100M Offers.
How much does the Offer Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Value Equation" explains the thinking behind this Lab in 6 short lessons.