Enable Strategy Lab
Conversion Equation Copywriter
Score your marketing, or have it written for you - Interrupt, Engage, Educate, Offer.
Paste an existing ad and get it scored against the 5 things that actually make marketing convert, or answer a few questions and have the copy written from scratch - a headline that names the problem they have, a promise of the result they want, the body that explains your secret sauce, and an offer they'd be a fool to pass up. Print/digital ads, radio/TV scripts, and landing pages.
Included in All Access, or unlock it on its own.
Who it’s for
- Getting interest, but it never turns into a sale?
Start here first: free Academy course
The Conversion Equation
When marketing doesn't convert, the instinct is to blame the price - but price is rarely the actual problem. Five specific things decide whether a piece of marketing converts a lead into a prospect, and this course walks through all five. Miss them and you keep discounting to compensate for a conversion problem discounting was never going to fix.
- 1.It's Not The Offer YetWhen marketing doesn't convert, the instinct is to blame the offer or the price - but most ads never even get far enough for the offer to matter.
- 2.The Five Things That Actually ConvertInterrupt, Engage, Educate, Offer, Format - what each one actually has to do, in plain terms.
- 3.Find Your Hot ButtonsTwo sentences, finished honestly, are where every Interrupt and Educate section should actually come from.
- 4.Quick CheckA few questions to lock in what you just covered.
- 5.Score It, Or Have It WrittenThe Conversion Equation Copywriter does this two ways - judge something you've already made, or build something new from your own Hot Buttons.
Questions
What does the Conversion Equation Copywriter do?
Paste an existing ad and get it scored against the 5 things that actually make marketing convert, or answer a few questions and have the copy written from scratch - a headline that names the problem they have, a promise of the result they want, the body that explains your secret sauce, and an offer they'd be a fool to pass up. Print/digital ads, radio/TV scripts, and landing pages.
How much does the Conversion Equation Copywriter cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Conversion Equation" explains the thinking behind this Lab in 5 short lessons.