Enable Strategy Lab
MDP Builder
Find the one thing that makes a prospect say "I'd be a fool not to buy from you."
Jay Abraham's 5-step Market Dominating Position framework, built out step by step: your strategic position, your single dominating advantage, the business model that delivers it consistently, your secondary advantages, and the one-line statement that ties it all together - plus a deployment checklist and simple ROI calculator.
Included in All Access, or unlock it on its own.
Who it’s for
- Getting interest, but it never turns into a sale?
Start here first: free Academy course
I'd Be a Fool Not to Buy From You
Without a genuinely dominant position, every sale is a fight against alternatives the prospect is still weighing. Jay Abraham's 5-step Market Dominating Position framework builds the single promise that makes choosing you feel like the only logical option. Skip it and you keep competing on price and proximity instead of on a reason no competitor can match.
- 1.The One Sentence That Sells For YouA Market Dominating Position is the single promise that removes every other option from a prospect's mind.
- 2.Your Strategic Position Comes FirstBefore you can promise anything, you need a specific niche with a specific unmet need.
- 3.Find the Hot ButtonEvery prospect is running the same conversation in their head - the problem they have and the result they want.
- 4.A Promise You Can't Keep Isn't an MDPThe Supporting Business Model is what turns a bold promise into a promise you can actually keep every single time.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build It ProperlyPut all five steps together in one place, with your competitor research feeding straight in.
Questions
What does the MDP Builder do?
Jay Abraham's 5-step Market Dominating Position framework, built out step by step: your strategic position, your single dominating advantage, the business model that delivers it consistently, your secondary advantages, and the one-line statement that ties it all together - plus a deployment checklist and simple ROI calculator.
How much does the MDP Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "I'd Be a Fool Not to Buy From You" explains the thinking behind this Lab in 6 short lessons.