Enable Strategy Lab
Core Four Diagnostic
Which of the four ways to get leads are you actually neglecting?
Every lead comes from one of four channels - warm outreach, content, cold outreach, paid ads. Score all four in 3 minutes, find the one you're neglecting, and get a More/Better/New recommendation: start it from scratch, fix what's not working, or just do more of what already is. Based on Alex Hormozi's $100M Leads.
Included in All Access, or unlock it on its own.
Who it’s for
- Getting interest, but it never turns into a sale?
Start here first: free Academy course
The Core Four
Every lead you've ever gotten came from exactly one of four channels - and most businesses are pouring effort into one or two while a genuinely viable channel sits completely untouched. Alex Hormozi's "$100M Leads" framework shows you which one you're neglecting before you spend another dollar guessing. Skip this diagnosis and you keep spending on the channels you're already comfortable with, while cheaper leads sit unclaimed in the one you never assessed.
- 1.Four Channels, Not FortyIt feels like there are dozens of ways to get leads. There are really only four.
- 2.More, Better, NewThe same three-word rule tells you exactly what to do with each of the four channels.
- 3.Name Your Weakest ChannelA short, honest self-assessment before you touch the diagnostic.
- 4.Overlap Is FineThe four channels feed each other - you are not meant to run them in isolation.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Run the DiagnosticTurn a guess into a real, scored answer across all four channels.
Questions
What does the Core Four Diagnostic do?
Every lead comes from one of four channels - warm outreach, content, cold outreach, paid ads. Score all four in 3 minutes, find the one you're neglecting, and get a More/Better/New recommendation: start it from scratch, fix what's not working, or just do more of what already is. Based on Alex Hormozi's $100M Leads.
How much does the Core Four Diagnostic cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Core Four" explains the thinking behind this Lab in 6 short lessons.