Enable Strategy Lab
Bundle Builder
Package what you already sell into something worth more together.
List out your standalone products or services and their prices, and get 2-3 real bundle configurations - what's in each, who it's for, and the anchor price (sum-of-parts value shown against the bundle price) that makes the value obvious without a blanket discount.
Included in All Access, or unlock it on its own.
Who it’s for
- Customers buy once, then vanish?
Start here first: free Academy course
Bundling for Real Value, Not Just Discounts
A bundle that's just "everything, cheaper" doesn't grow revenue - it trains customers to wait for the next discount instead of buying at full price. Learn to package what you already sell into something genuinely worth more together, not just cheaper together. Get this wrong and you're training your own customer base to devalue your prices.
- 1.Why Bundles Work (When They're Not Just a Discount)A real bundle solves more of the customer's problem in one decision - it isn't just a lower price on the same stuff.
- 2.Anchor Pricing: Show the MathThe value only lands if the customer can see what they're not paying, not just what they are.
- 3.List What You Actually SellThe raw material for a bundle - your real products and services, with real prices.
- 4.Picking Combos That Make SenseNot every combination of things you sell deserves to be a bundle.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your Bundle PlanTurn your product list into real bundle configurations with anchor pricing.
Questions
What does the Bundle Builder do?
List out your standalone products or services and their prices, and get 2-3 real bundle configurations - what's in each, who it's for, and the anchor price (sum-of-parts value shown against the bundle price) that makes the value obvious without a blanket discount.
How much does the Bundle Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Bundling for Real Value, Not Just Discounts" explains the thinking behind this Lab in 6 short lessons.