Enable Strategy Lab
Value Proposition Canvas
What your customer needs, against what you actually offer.
Map your customer's jobs, pains and gains on one side, and your products, pain relievers and gain creators on the other - then see whether the two sides genuinely fit, or whether you're just guessing.
Included in All Access, or unlock it on its own.
Who it’s for
- Not sure who you're actually trying to sell to?
Start here first: free Academy course
Building A Value Proposition That Fits
Building or marketing something before checking it actually matches what your customer needs is how good ideas turn into slow-selling products. Alexander Osterwalder's Value Proposition Canvas is the widely-taught framework for catching that mismatch before you spend another dollar. Skip the check and you find out about the gap after the money's already spent, not before.
- 1.Most Offers Guess. This One Doesn'tMost products and services get built around what the owner assumes customers want - not what's actually been checked.
- 2.The Two Sides of FitCustomer Profile (Jobs, Pains, Gains) on one side. Value Map (Products & Services, Pain Relievers, Gain Creators) on the other.
- 3.List Your Best Guess FirstBefore opening the tool, write your honest first-draft list for both sides - no editing yet.
- 4.Quick CheckA few questions to lock in what you just covered.
- 5.Check It ProperlyValue Proposition Canvas lays both sides out side by side, so the gaps are impossible to miss.
Questions
What does the Value Proposition Canvas do?
Map your customer's jobs, pains and gains on one side, and your products, pain relievers and gain creators on the other - then see whether the two sides genuinely fit, or whether you're just guessing.
How much does the Value Proposition Canvas cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Building A Value Proposition That Fits" explains the thinking behind this Lab in 5 short lessons.