Enable Strategy Lab
Avatar Forge
Build your ideal client profile
Build a detailed profile of your ideal client to sharpen your marketing and messaging.
Included in All Access, or unlock it on its own.
Who it’s for
- Not sure who you're actually trying to sell to?
Start here first: free Academy course
How to Know What Your Customers Are Thinking Before They Do
Guess at what your customers want and you spend money on messaging that never lands - because demographics tell you who's buying, not why. Learn to find the real reason people actually choose you, and every offer, headline and ad starts converting instead of just getting seen. Skip this and you keep optimising the wrong thing while competitors who understand the real buying trigger take the sale.
- 1.Needs vs. Wants: Why People Actually BuyThe difference between a customer who needs you and one who wants you.
- 2.The Split Most Business Owners Get BackwardsDemographics tell you who could buy. They don't tell you who will.
- 3.Try It YourselfA two-minute exercise before we go further.
- 4.Finding Your Customers' Hot ButtonsA real example of a business owner who was marketing the wrong thing.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Turn This Into a Real Customer ProfileA faster way to do this than paper.
Questions
What does the Avatar Forge do?
Build a detailed profile of your ideal client to sharpen your marketing and messaging.
How much does the Avatar Forge cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "How to Know What Your Customers Are Thinking Before They Do" explains the thinking behind this Lab in 6 short lessons.