Enable Strategy Lab
Competitor Analysis
Score yourself against the competition - on the factors that actually decide the sale.
Name the factors that actually win or lose the sale in your market, weight each one, then rate your business and up to five competitors 1-10 on every factor. Get a weighted score that shows exactly where you genuinely beat the competition and where you do not.
Included in All Access, or unlock it on its own.
Who it’s for
- Not sure who you're actually trying to sell to?
Start here first: free Academy course
Know Where You Actually Win
A list of competitor names tells you who else is out there - it doesn't tell you where you actually beat them or where they're quietly beating you. This weighted scoring method gets you the real answer: which factors you win on, which you lose on, and which ones actually matter to the customer. Without it, you keep competing on instinct and guessing wrong about your own strengths.
- 1.A List of Names Isn't AnalysisKnowing who your competitors are is not the same as knowing why customers pick one of you over another.
- 2.Not Every Factor Matters EquallyPrice, quality, service, range - none of them carry the same weight in a customer's actual decision.
- 3.Name Your Real CompetitorsBefore you touch the tool, name the businesses your ideal client actually compares you against.
- 4.Rate Yourself HonestlyThe whole exercise only works if your own score is honest, not aspirational.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Score It ProperlyTurn your rough list into a real, weighted, ranked score.
Questions
What does the Competitor Analysis do?
Name the factors that actually win or lose the sale in your market, weight each one, then rate your business and up to five competitors 1-10 on every factor. Get a weighted score that shows exactly where you genuinely beat the competition and where you do not.
How much does the Competitor Analysis cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Know Where You Actually Win" explains the thinking behind this Lab in 6 short lessons.