Enable Strategy Lab
Why Choose Us (Employer) Builder
You can't outspend a corporate salary. Find the three things you can offer instead.
A short guided interview - what impact does this role have, what's the environment really like, how does someone grow here - turns into a "why choose us" statement and an outcome-based job ad opener, tested against the one question that matters: would a Fortune 500 company credibly say this too?
Included in All Access, or unlock it on its own.
Who it’s for
- Struggling to hire, train, or keep a real team?
Start here first: free Academy course
Give Them a Reason That Isn't Money
Trying to out-bid a corporate salary to attract or keep good staff is a fight you'll lose every time. The Impact/Environment/Growth model gives you three genuine things you can offer instead that a bigger paycheque can't easily match. Compete on salary alone and you keep losing good people to employers who were never going to out-culture you, only out-spend you.
- 1.You Can't Win on SalaryA corporate employer can always outbid you on pay. Competing there is a fight you don't need to have.
- 2.The 3 Pillars: Impact, Environment, GrowthThree questions, honestly answered, are the entire foundation of a real Employer Value Proposition.
- 3.The Fortune 500 TestSay your rough answer out loud, then ask: would a huge company credibly say this too?
- 4.From Answers to a StatementThree honest answers become a "why choose us" statement and an outcome-based job ad opener.
- 5.Quick CheckA few questions to lock in what you just covered.
- 6.Build Your StatementAnswer the 3 questions honestly - the tool does the writing.
Questions
What does the Why Choose Us (Employer) Builder do?
A short guided interview - what impact does this role have, what's the environment really like, how does someone grow here - turns into a "why choose us" statement and an outcome-based job ad opener, tested against the one question that matters: would a Fortune 500 company credibly say this too?
How much does the Why Choose Us (Employer) Builder cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Give Them a Reason That Isn't Money" explains the thinking behind this Lab in 6 short lessons.