Enable Strategy Lab
Pricing Forensics Lab
What if you move your price? Cut through the gut feeling.
Model a discount or a price increase on one product, service or job type and see the asymmetric math: a discount needs a volume uplift to break even, an increase can tolerate some customer loss before it hurts. One clear verdict, a side-by-side comparison, and a sensitivity table for other volume outcomes.
Included in All Access, or unlock it on its own.
Who it’s for
- Not sure what you should actually be charging?
Start here first: free Academy course
The Asymmetric Truth About Price Moves
A 10% discount and a 10% price rise look like mirror-image moves - they aren't, and the gap between what each one actually needs to break even can wreck a decision made on gut feel. Learn the real math before you move your price so you know exactly what response you need to come out ahead. Move blind and a price change that felt reasonable can quietly cost you real profit.
- 1.Why Gut Feel Gets This WrongA 10% discount and a 10% price rise feel like mirror images. They are not - and treating them that way costs real profit.
- 2.The Asymmetry, ExplainedA discount needs MORE volume to break even than the % increase can afford to LOSE. Worked with real numbers.
- 3.Guess Your ThresholdBefore you run the numbers, write down your honest guess for a price move you're actually considering.
- 4.Quick CheckA few questions to lock in what you just covered.
- 5.Run the Real NumbersPricing Forensics Lab calculates your exact threshold and margin of safety - no more guessing.
Questions
What does the Pricing Forensics Lab do?
Model a discount or a price increase on one product, service or job type and see the asymmetric math: a discount needs a volume uplift to break even, an increase can tolerate some customer loss before it hurts. One clear verdict, a side-by-side comparison, and a sensitivity table for other volume outcomes.
How much does the Pricing Forensics Lab cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "The Asymmetric Truth About Price Moves" explains the thinking behind this Lab in 5 short lessons.