Enable Strategy Lab
Opportunity Validator
Find out if this idea is worth pursuing before you spend real money on it.
Work through nine areas of your idea - the real problem, who has it, how they solve it today, and more - rating each answer by how solid the evidence actually is. Name the one assumption that would kill the whole idea if you're wrong about it, score the opportunity against ten proven market factors, and get a clear recommendation: proceed, validate further, or rethink.
Included in All Access, or unlock it on its own.
Who it’s for
- Weighing up a new idea and not sure it's worth it?
Start here first: free Academy course
Is This Idea Worth Pursuing?
Enthusiasm for a new idea feels like validation, but it isn't - and plenty of confident owners have spent real money finding that out the hard way. Work through the nine things that actually decide whether an idea flies, and learn to tell the difference between what you believe and what you've actually proven. Skip the test and you risk time and money on conviction alone, discovering the gap only after it's already spent.
- 1.Why Most Ideas Fail Before They StartThe checking is cheap. The building is not.
- 2.The Nine Things Worth CheckingThe same nine questions decide whether any idea flies, in any industry.
- 3.Assumption, OPD, or YODA?Not all evidence is created equal - and most first ideas are stacked with the weakest kind.
- 4.Name Your Riskiest AssumptionOne belief matters more than the other eight - find it and test it first.
- 5.Quick CheckA few questions to lock in what you just covered.
Questions
What does the Opportunity Validator do?
Work through nine areas of your idea - the real problem, who has it, how they solve it today, and more - rating each answer by how solid the evidence actually is. Name the one assumption that would kill the whole idea if you're wrong about it, score the opportunity against ten proven market factors, and get a clear recommendation: proceed, validate further, or rethink.
How much does the Opportunity Validator cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.
Is there anything I should read first?
Yes: the free Academy course "Is This Idea Worth Pursuing?" explains the thinking behind this Lab in 5 short lessons.