Enable Strategy Lab
Direct Mail Campaign Planner
Know what a mailing should earn before you print a single piece.
Plan a letterbox drop, addressed letter or postcard campaign with your coach. Choose who gets it and check the list can be used, set the offer and the one action, and add print, postage and design costs. See expected responses, sales and gross profit, cost per lead and per sale, return on spend and the response rate you need to break even. Then test a small batch with its own tracking code, check everything before it goes out and compare what really happened.
Included in All Access, or unlock it on its own.
Questions
What does the Direct Mail Campaign Planner do?
Plan a letterbox drop, addressed letter or postcard campaign with your coach. Choose who gets it and check the list can be used, set the offer and the one action, and add print, postage and design costs. See expected responses, sales and gross profit, cost per lead and per sale, return on spend and the response rate you need to break even. Then test a small batch with its own tracking code, check everything before it goes out and compare what really happened.
How much does the Direct Mail Campaign Planner cost?
It's included in All Access along with every other Lab and the full Academy, or you can unlock it on its own. The membership page has the current options.
Is it built for Australian businesses?
Yes. Enable Strategy Lab is built in Queensland for Australian small business owners, using Australian dollars, GST and Australian terms throughout.
Do I need to be good with numbers or strategy?
No. Each Lab walks you through one step at a time in plain English, with examples, and saves your work as you go so you can come back to it.