Profit answers for small business owners

Straight answers to the questions owners ask most, with worked examples you can check against your own numbers.

• Pricing and price risesHow much should a small business raise its prices?

  How to set and lift prices with confidence, what a 5% price rise does to profit, and how to explain it to customers without losing the good ones.

• Discounts and marginsRight nowHow much does a discount really cost a small business?

  The discount maths explained: why 10% off at a 30% margin needs 50% more sales, plus better ways to win the sale without giving profit away.

• Knowing your numbersHow do I work out my break-even point?

  Work out your break-even point in minutes: fixed costs divided by gross margin. Plus profit, gross margin and customer lifetime value, with worked examples